Hat Tip to Stop & Shop

The Wall Street Journal reports that Stop & Shop and its sister chain Giant Food are to unveil a product-labeling system known as "Healthy Ideas," designed to help customers find their stores' healthiest foods. The new system "will distinguish more than 3,000 of the stores' products and fresh produce with a bright green-and-blue symbol signifying they meet U.S. Department of Agriculture and other federal guidelines defining what makes a food healthy." The new program appears to be a response to increasing anxiety over obesity and diabetes, as well as an answer to the "confusing" labeling system required by the FDA.