State AG's Use FDA Warning Letters Against Drug Makers

The National Law Journal reports, "State Attorneys General are loading their guns with some potent ammunition against drug companies that run deceptive ads: warning letters from the U.S. Food and Drug Administration." Recently, "a growing number of states have grabbed hold of FDA warning letters citing unlawful marketing practices and are using them to sue drug companies for false advertising, in some cases winning multimillion-dollar settlements." The agency's "letters are being used as both evidence in lawsuits alleging unfair advertising practices and as a trigger to push attorneys general into action."