Saturday, February 13, 2010

Pfizer Faces Whistleblower Suit Re: Lipitor Marketing

A lawsuit against Pfizer, filed by former company executive Jesse Polansky of Maryland, claims that for more than seven years, Pfizer has engaged in a "deliberately false and misleading campaign" to push the cholesterol-fighting drug Lipitor for use in millions of patients for whom the drug was not recommended. "According to the lawsuit, as many as 14.6 million people considered at 'moderate risk' of a heart attack were targeted by Pfizer for Lipitor therapy whose benefits were suspect. Pfizer realized that by off-label marketing to the balance of 'moderate risk' patients, it could increase its revenues by billions of dollars." Pfizer denies the allegations. Read more.

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