Thursday, October 15, 2009

CT Atty General Investigating "Smart Choices" Food Labeling

The New York Times reported that Connecticut Attorney General Richard Blumenthal is "investigating a national labeling campaign that promotes products like Froot Loops and mayonnaise as nutritionally smart choices." The "Smart Choices" program "uses its own nutritional criteria, developed with input from the food industry, to evaluate products." And, foodstuff that "meet its standards can show the program's green checkmark logo on the front of their packages, intended as a signal to consumers that the product is nutritionally superior." But AG Blumenthal maintains that the program is "overly simplistic, inaccurate and ultimately misleading.'" So, his office will work to determine if the "labeling campaign violates the state's consumer protection law."

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